Tom Brady committed over two decades to a singular objective: establishing himself as the most accomplished QB in league history. He achieved that dream. Today, in retirement, Brady has ventured into various pursuits. He works as a broadcaster for Fox. He's engaged in construction projects in Birmingham. He has promoted digital assets. He's spreading American football to the Middle East. He maintains a successful YouTube channel. He even cloned his family pet. Brady's retirement activities appear either eclectic or unfocused, based on your viewpoint.
Secondary ventures are one thing. But managing a professional franchise is hardly a part-time job. Alongside his other roles, Brady also serves as the unofficial decision-maker for the Raiders, presently the least successful team in the NFL.
The Raiders fell to 2–9 on this past weekend after enduring a 24-10 defeat to the Browns. The Raiders didn't just get defeated; they were humiliated by a struggling team with a quarterback making his professional debut. The Raiders' offensive unit averaged 2.9 yards per play before meaningless plays in the final period. Their quarterback was tackled 10 times and faced pressure 46 times, a single-game high for any franchise this year. On the defensive side, Las Vegas allowed significant gains to a Cleveland offense that has been ineffective for the majority of the campaign. Any way you slice it, it was a comprehensive beatdown. Fortunately Brady didn't have to watch. The architect of this current situation was sitting in Dallas on the Fox broadcast for Eagles-Cowboys.
To be fair to Brady, he has only spent one season leading the team's football decisions, after becoming a partial stakeholder of the organization in 2024. But he was accountable for every major decision last offseason, and all of them has proven unsuccessful. Those moves have resulted in the Raiders as the most unwatchable and aimless franchise in the league.
This wasn't supposed to be a multi-year rebuild. The Raiders didn't hire 74-year-old Pete Carroll, one of only three coaches to win both a championship and a college national championship, to oversee a protracted process back up the league table. He was expected to restore the team to competitiveness and then hand them off with a solid foundation in place. Instead, Carroll is staring at the prospect of being fired after one season in Vegas, and the Raiders are looking at another restart.
This is not all Brady's fault, of course. Mark Davis is still the controlling stakeholder. Davis has churned through head coaches and executives at a speed that would make even the New York Jets blush. The Raiders are on their seventh coach and fifth general manager in 15 years, a instability that has erased any clear strategic direction. Nevertheless, it's Brady's fingerprints that are all over this version of the Raiders. "This is the Tom Brady show," league reporter Tom Pelissero said last offseason. "He's been deeply engaged," Carroll said of Brady at his first press conference in January. "This is his opportunity to leave his mark on a team."
Brady was responsible for the crucial appointments and placed the Raiders on this directionless path. He hired John Spytek, his college buddy and colleague in Tampa, to act as GM. He greenlit a team strategy to Carroll's preference, including trading a draft selection for Geno Smith and selecting a RB with the sixth pick despite having a poor-performing offensive line. He lured an offensive innovator away from the college ranks, making him the highest-paid offensive coordinator in the league. And he signed off on handing a unreliable offensive line – the bedrock for that coordinator and running back – to the coach's family member.
It has become a disaster. Last season's Raiders were a team with limited success, but they were competitive and resilient. This year's Raiders are a disorganized situation. Carroll has implemented an old-fashioned defensive scheme, Smith looks past his prime and the Raiders' offensive line has submarined any hopes for Ashton Jeanty and the ground attack. If nothing else, Carroll was supposed to bring energy. But the Raiders were uninspired on Sunday, counting down the plays to the end of the game.
The contrast with Cleveland was pronounced. The situation often seems dire with the Browns, but there are glimmers of optimism. Myles Garrett, now just five quarterback takedowns away from the league single-season record, leads a dominant defensive unit. And there is optimism around the stellar-looking first-year players that includes multiple promising talents – Quinshon Judkins at running back and Carson Schwesinger at linebacker. There is also the rookie QB, who may not be the permanent solution at quarterback, but who is An Answer in the immediate future.
Granted, it was against the Raiders' defensive unit, but Sanders demonstrated that the stage was not too big for him. With a full week to prepare, he was effective, accepting what the defense gave him and displaying glimpses of improvisation. Sanders became the first Cleveland rookie QB to win his debut game since 1995.
The rookie quarterback and his classmates of the Browns' rookie class represent future potential. That's a mirror the Raiders should avoid. Successful franchises recognize their position in the ecosystem: you're either a contender, a competitive squad, or undergoing reconstruction. Vegas began the season believing they were a couple of moves away from respectability. In spite of the clear indications to the contrary, they haven't pivoted during the season. Similar to the Browns, Vegas should be playing rookies to discover what they have for the coming years. But only two first-year players have seen significant action. There has apparently already been tension between the coaches and the management regarding the lack of action for two rookie offensive linemen, despite the offensive line being a weak point. Rookie receivers two young talents have combined for nine receptions in 11 games, despite the ineffectiveness in the aerial attack. Carroll continues to utilize experienced veterans on defense over young players in need of experience.
Where is the future direction? Will the coach return or the GM or Smith? And who actually makes those decisions, Brady or Davis? How can a franchise operate when its primary influencer participates sporadically, approves major organizational decisions, and then vanishes on side quests?
It's going to be a struggle for the Raiders to improve – and they are in a division filled with perennial playoff contenders. Meanwhile, other rebuilders have paths. The New York Jets are stocked with future draft picks. The Titans and Giants have talented young QBs. The Raiders have nothing. No foundation. No franchise QB. No distinctive style. No strategic vision.
The single factor more problematic than being bad in the NFL is not knowing you're underperforming. The Raiders don't know where they are, what they are developing, or who will make decisions in the offseason.
Tom Brady once mastered football through ruthless focus. The Raiders could benefit from more than an hour of it.
A tech strategist with over a decade of experience in digital innovation and AI-driven solutions, passionate about shaping the future of technology.