During recent Reform UK press conferences, two very distinctive heads can often be spotted in the forefront: the near-white locks of party policy chief Danny Kruger and the styled blond hair of senior adviser James Orr.
Beyond shaping the political agenda for what might become the UKâs future administration, the pair have something else in common. Each is a highly devout believer who came to religion in adulthood, and possess trenchant views on social issues such as reproductive rights and the traditional family unit.
Kruger, an MP, who defected from the Conservatives, and Orr, a Cambridge academic, also sit on the advisory board of a conservative policy group called the Alliance for Responsible Citizenship.
Another member is Paul Marshall, the investment tycoon who owns GB News and the conservative Spectator magazine. Marshall is a practising Christian.
âFaith, particularly evangelical Christianity, has in recent decades been one of the defining elements of US rightwing politics,â its followers forming the bedrock of Donald Trumpâs support.
Parallels do exist. Orr is sufficiently close to the US Vice-President that he has welcomed him at his private residence. Orr is also active in the National Conservatism movement, which has connections to the American faith-based populist world.
However, direct parallels soon fall down due to a simple matter of scale. While polling shows that nearly a fourth of US adults are evangelicals, the proportion for the UK is about a tenth of that at most.
There is another crucial element to take into account. While US evangelicals tilt strongly to the right, new polling by the UKâs Evangelical Alliance indicate the wider picture here is quite different.
A poll of nearly 1,500 evangelicals shows the Labour Party in the lead with over a quarter backing. Reform and the Liberal Democrats are level on 20%, with the Conservatives on 18%.
Further polling reveal support among evangelicals for more generous welfare payments, but also significant concern about plans to permit assisted dying.
âSometimes with evangelicals there can be a dissonance between opinions, especially on social issues, and how people cast their ballot,â explained a representative. âFor example, someone might have a strong opinion on abortion, but they do not view voting as a way to lead to change.â
Evangelical belief is present in parliament, including all-party prayer group meetings. But it is a reality also of the political left, with figures like Kruger countered by the Lib Dem Tim Farron and the Labour Party Member of Parliament Rachael Maskell.
Maskell is explicit about how faith informs her politics, notably on issues such as economic disadvantage.
âEthical fairness was âa big partâ of Labour politics,â she stated. âIt stems from our roots, how we think about inequality in society, making sure we have a just system.â
There is, however a distinct and more recent side to religion in UK politics, one more closely modelled on US concepts of religious nationalism.
Tommy Robinson has started to present himself as explicitly Christian, although much of this is done as a contrast to Islam.
In a similar vein, Nick Tenconi, who leads the UK branch of Turning Point, posts social media messaging about the country needing to âre-embrace Christianityâ alongside anti-Muslim content.
In a dramatic display of this, a Turning Point-allied Christian nationalist group called Kingâs Army marched in formation through Soho, a location apparently selected as it is the heart of Londonâs LGBT community.
These elements remain, however, fairly niche in UK politics. While critics sometimes depict certain figures as financial backers of US-style evangelism, friends insist they are simply observant believers who are firmly against any political exploitation of faith.
Kruger is not averse to sometimes unconventional language, for example in an address to condemn what he said was a younger generation indoctrinated by a blend of ideologies.
âIn the UK you do have a few Christian nationalists, but when it comes to politics it more often be a sort of longing for a Christian past, linked to our historic identity,â noted an analyst.
One Christian MP with conservative views observed that while the issue of assisted dying had helped bring together MPs with faith, any links beyond that felt restricted.
âI do not get the sense of much of an organized faith-based lobby,â they commented. âFor me, my faith is more a foundation for what I already believe. And here, religion is not really a vote winner.â
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